Customer Segmentation

Market research and innovative customer segmentation in China

In June 2014, S&P Consulting started a market research in China for a longstanding customer. The focus of the study was the assessment of the market segments. Opportunities and risks for future business success were also identified. [ultimate_heading main_heading=”Consideration of the market segments” alignment=”left”][/ultimate_heading] An intensive discussion of the results with the client’s market managers…

Customer Segmentation world wide

Worldwide customer survey refute traditional customer segmentation

[ultimate_heading main_heading=”S&P Consulting contracted with a worldwide customer survey” alignment=”left”][/ultimate_heading] In spring 2015, S&P Consulting carried out an online-based customer analysis for a leading certification company in the electrical industry. A total of around 15,000 companies from over 70 countries were included in the analysis. [ultimate_heading main_heading=”Objectives of the customer survey” alignment=”left”][/ultimate_heading] The primary aim…

Strategy development

The strategic organizational consultancy S&P Consulting

[ultimate_heading main_heading=”What you should know if you are developing a new strategy” alignment=”left” margin_design_tab_text=””][/ultimate_heading] Clients are often unaware what strategic management consulting entails, when it is commissioned. The special segment of classic business consulting derives its right to exist from the fact that it sets the crucial strategic course for the future when realigning a…

Black swan

The black swan is talked white

[ultimate_heading main_heading=”The black swan is talked white” alignment=”left” margin_design_tab_text=””][/ultimate_heading] Until the 17th century, Europeans believed that all swans were white. After Australia was discovered, the Europeans had to correct themselves. Black swans are a reality. How do organizations deal with “black swans”? Organizations tend to reinterpret something unexpected into something expected so that their own…

Corruption in China

Business Practices and Corruption in China

[ultimate_heading main_heading=”Western evaluation patterns lead to wrong conclusions in China” alignment=”left” margin_design_tab_text=””][/ultimate_heading] Successful business models are aligned with the deviating customer’ preferences and demands in China. S&P Consulting has a deep understanding of Western and Eastern cultures and the ability to bridge the gap between intercultural differences. [ultimate_heading main_heading=”Relationships and Corruption: similar but not the same”…

PERFORMANCE-SIMULATOR

PERFORMANCE SIMULATOR®

[ultimate_heading main_heading=”Developing competences in a targeted manner” alignment=”left”][/ultimate_heading] Develop knowledge, willingness and ability effectively. An interactive learning concept for targeted competence development for demanding situations in management, sales and service. [ultimate_heading main_heading=”Web-based Training Tool” heading_tag=”h3″][/ultimate_heading] The PERFORMANCE SIMULATOR® enables learning independent of time and space. The participants can train their competences at their individual pace at…

Summer School 2011 – Architects of Learning

Auch in diesem Jahr haben sich die Architects of Learning (AoL) wieder auf WASAN Island getroffen. Die Architects of Learning sind ein interdisziplinäres und internationales Netzwerk. Hier tauschen sich Expertinnen und Experten anhand von Praxisfällen darüber aus, wie Veränderungs- und Lernprozesse miteinander verknüpft werden können. Ziel ist die Bewältigung komplexer organisationaler, gesellschaftlicher und personaler Herausforderungen.…