Strategy review in the corona pandemic

The coronavirus continues to dominate our lives. At the moment, hardly anyone expects us to return to the old normal in a few months’ time. Instead, we must now learn to deal with the “new reality” and gain an understanding of the extent to which this “new reality” will persist in the future – and what this means for us and our organization.

This involves addressing relevant questions:

• Which changes in our business areas must we prepare for as a result of the corona pandemic?
• Is the current course of our organization still realistic?
• Do we have to adjust our goals or the way we are planning to achieve them?
• How can we keep our organization healthy under the conditions of the new reality?

In our strategy review, we work together with you to develop reliable hypotheses on the development of your markets and the behavior of your customers. This allows us to question your strategic positioning in the light of the “new reality” and to realign it, if necessary. On the one hand, this will ensure the long-term viability of your organization in the current recession, and on the other hand, you set the course to be able to profit particularly from the expected economic recovery from 2021 onwards.

Contact

×

Frédéric SedlákSenior Consultant | HR Management
We are always at your service+49 4102 69 93 22
Ask for free informationf.sedlak@spconsulting.de

I am looking forward to your inquiry!Learn more about our approach as well as successfully implemented projects.

I agree to the privacy policy.

Follow us:

Much depends on whether a second outbreak occurs and when or if science will find a vaccine against the virus or a drug to treat COVID-19. The virus is unlikely to simply disappear. On the contrary: Michael Ryan of the WHO recently stated that the coronavirus may become endemic. This means that we must learn to live with it.

The coronavirus has spread all over the world at a rapid pace. For several months now, we have been living with the restrictions that serve to combat the pandemic, but at the same time have a massive impact on our everyday and professional lives, on the economy, and society. Much of what applied before corona is outdated today. The focus of many companies was recently on coping with acute challenges and trying to find a way to deal with the pandemic. In the meantime, the first routines have become established and buying behavior in certain industries has changed massively. It is now important to take advantage of this momentum.

In view of the upcoming months and years, organizations are called upon to question their strategy against the background of the following four scenarios and, if necessary, to proactively adapt it to the new conditions in order to maintain future viability.

These four scenarios have very different effects on markets, customer behavior, and the general economic environment – they, therefore, require strategic positioning. 

Accordingly, the clarification of the following key questions is of great relevance for organizations:

• Which scenarios are most probable for you in the short, medium, and long term?
• Which of your business areas are relevant for you and which are affected by the corona pandemic?
• Which changes can already be observed in the respective business area today?
• How are your business areas affected by the pandemic in the respective scenarios in the short, medium, and long term?
• What assumptions do you make today about trends and developments in the respective business area in the short, medium and long term, depending on the particular scenarios?

The answers to these questions can vary greatly depending on the scenario – and, therefore, require different strategic positioning.

Our flash survey on the economic impact of the corona pandemic shows that the majority of the surveyed entrepreneurs do not believe that we can expect a vaccine or a drug this year – that we will have to accept far-reaching restrictions until at least 2021. Even if a vaccine or a drug were to be found during this period, we will still have to struggle with the effects of the corona pandemic. On the one hand, it will take some time before a sufficient part of the population/world population can be supplied. On the other hand, the risks of a secondary disease cannot yet be assessed. All of this will have a massive impact on the “new reality”.

After about six months with the coronavirus, strong economic dislocations were already evident in June. According to an OECD forecast, GDP in Germany is expected to fall by seven percent and worldwide by as much as 30 percent.

Many organizations are suffering massively from the effects of the pandemic, as they are currently unable to provide their services in the usual way, for example, because supply chains are affectedaffected, or their services are simply no longer in demand. According to Euler Hermes, there were already ten percent more insolvencies in Germany than in the previous year.

You can download further findings and analyses of the current situation using the form.

The feedback from the corona flash survey and the online dialogues on the economic impact of the corona pandemic show that there is a great need for a strategy review. In addition, answers are being sought to the question of how to establish an agile corporate culture so that it is easier for the organization to adapt flexibly to constantly changing market and customer requirements. With the following offering packages, we support you in successfully equipping your organization for the “new reality”: