Customer Segmentation

Market research and innovative customer segmentation in China

China, Corporate Culture, Customer Segmentation, Strategy

In June 2014, S&P Consulting started a market research in China for a longstanding customer. The focus of the study was the assessment of the market segments. Opportunities and risks for future business success were also identified. [ultimate_heading main_heading=”Consideration of the market segments” alignment=”left”][/ultimate_heading] An intensive discussion of the results with the client’s market managers…

Customer Segmentation world wide

Worldwide customer survey refute traditional customer segmentation

Customer Segmentation, Organization, Strategy

[ultimate_heading main_heading=”S&P Consulting contracted with a worldwide customer survey” alignment=”left”][/ultimate_heading] In spring 2015, S&P Consulting carried out an online-based customer analysis for a leading certification company in the electrical industry. A total of around 15,000 companies from over 70 countries were included in the analysis. [ultimate_heading main_heading=”Objectives of the customer survey” alignment=”left”][/ultimate_heading] The primary aim…