Customer Segmentation

Market research and innovative customer segmentation in China

China, Corporate Culture, Customer Segmentation, Strategy

In June 2014, S&P Consulting started a market research in China for a longstanding customer. The focus of the study was the assessment of the market segments. Opportunities and risks for future business success were also identified. Consideration of the market segments An intensive discussion of the results with the client’s market managers culminated in…

Customer Segmentation world wide

Worldwide customer survey refute traditional customer segmentation

Customer Segmentation, Organization, Strategy

S&P Consulting contracted with a worldwide customer survey In spring 2015, S&P Consulting carried out an online-based customer analysis for a leading certification company in the electrical industry. A total of around 15,000 companies from over 70 countries were included in the analysis. Objectives of the customer survey The primary aim of the analysis was…