You would like to learn more? We would be pleased to present our concept and approach to you in a personal meeting. We are happy to call you back and arrange an online dialog via Microsoft Teams or Zoom.
Corporate culture and corporate strategy are interdependent and influence each other: Strategic goals are difficult to achieve if the corporate culture is not in line with them. On the other hand, existing cultural elements, such as the understanding of success or the type of cooperation in the management system, have a direct impact on strategy development and implementation.
It is therefore equally insufficient to consider sustainability in the strategy alone as it is to work on the corporate culture alone. An organizationally anchored, comprehensive understanding of sustainability and a vision of the future are needed to meaningfully bundle the company’s own initiatives and enable collaborative, credible action – and a culture that promotes relevant behavior.
There is no single path to a sustainable corporate culture or to sustainable corporate development. However, what makes sense in any case and is helpful for appropriate cultural and corporate development is an attractive future vision. A vision that, in addition to the “classic” economic perspective, also takes into account ecological and social aspects of the company’s own business model and brings them into greater focus.
Listed below are some elements commonly found in organizations with a sustainable culture:
- A formulated and published CSR and sustainability concept that is more than just transparent lip service
- Guidelines for sustainable purchasing – both in terms of ecological and ethical aspects – as well as responsible supply chain management
- Regional and supra-regional cooperation agreements with environmental and occupational health and safety associations
- CSR or sustainability officers who drive sustainable action within the organization and act as contact persons both internally and externally
- An open approach to ideas and impulses for the further development of organizational sustainability activities from the workforce
It is not always easy to reconcile the different perspectives; sometimes they even contradict each other.
How can the sometimes paradoxical requirements in strategy development and implementation be managed? Contact us and find out how you can efficiently use our Strategy Map for sustainable corporate development, including the “four P’s”: PURPOSE, PLANET, PEOPLE, PROFIT.
Strategy Map for sustainable corporate development
Talk to us about anchoring sustainability and important points of orientation in the process of cultural development.
In a constructive conversation, we identify your development needs and show you how you can effectively anchor sustainability in your company and develop a sustainable corporate culture. Following the conversation, we conceive a concrete intervention design for your organization to anchor a sustainable corporate culture that is aligned with your strategy.
Consultant for Corporate Communications
Senior Consultant and Authorized Officer