[ultimate_icon_list icon_size=”30″ icon_margin=”30″][ultimate_icon_list_item icon=”icomoon-icomoonfree-16×16-cogs” icon_color=”#ffb536″ icon_style=”circle” icon_color_bg=”#1f365c”]

Company

[/ultimate_icon_list_item][/ultimate_icon_list]

  • Industry: Logistics services for the chemical industry, trade
  • Type of company: medium-sized, owner-managed company
  • Company size: approx. 600 employees
  • Turnover: approx. EUR 450 million
[ultimate_icon_list icon_size=”30″ icon_margin=”30″][ultimate_icon_list_item icon=”icomoon-icomoonfree-16×16-radio-checked” icon_color=”#ffb536″ icon_style=”circle” icon_color_bg=”#1f365c”]

Project objevtive

[/ultimate_icon_list_item][/ultimate_icon_list]

  • Growth and increased earnings by focusing resources on attractive growth areas
[ultimate_icon_list icon_size=”30″ icon_margin=”30″][ultimate_icon_list_item icon=”icomoon-icomoonfree-16×16-contrast” icon_color=”#ffb536″ icon_style=”circle” icon_color_bg=”#1f365c”]

Initial Situation

[/ultimate_icon_list_item][/ultimate_icon_list]

  • No clear and shared picture within the organization of which industries and markets to invest in (investment proliferation)
  • Diverse, specific requirements and potentials in regional markets
  • Performance problems of key players
[ultimate_icon_list icon_size=”30″ icon_margin=”30″][ultimate_icon_list_item icon=”icomoon-icomoonfree-16×16-cog” icon_color=”#ffb536″ icon_style=”circle” icon_color_bg=”#1f365c”]

Procedure

[/ultimate_icon_list_item][/ultimate_icon_list]

  • Europe-wide online-based customer segmentation and identification of needs involving approx. 1,200 customers from 14 countries and 12 market segments
  • Europe-wide market and competition analysis for 14 countries and 12 market segments
  • Determination of focus industries, strategic thrust of the countries and identification of key customer segments to achieve growth targets
  • Development of a strategy map with a clear definition of growth targets, market positioning, and relevant implementation levers
  • Definition of offering packages for target customer segments
  • Review and adaptation of the organizational structure
  • Development of an implementation and change management concept with several coordinated strategic initiatives
  • Empowerment of key players responsible for the initiatives
  • Development of indicators for a proactive effectiveness monitoring
  • Training of facilitators and development of a change network
  • Consulting in the planning and execution of the entire internal communication process that accompanies the implementation
  • Advising the Management Board and the responsible change manager
[ultimate_icon_list icon_size=”30″ icon_margin=”30″][ultimate_icon_list_item icon=”icomoon-icomoonfree-16×16-stats-dots” icon_color=”#ffb536″ icon_style=”circle” icon_color_bg=”#1f365c”]

Results

[/ultimate_icon_list_item][/ultimate_icon_list]

  • Definition of target markets (market segment-country mix)
  • Customized value propositions for target customer segments (validated by customer survey)
  • Vision and goals 2020
  • Further developed organizational structure
  • Strategy map with clear strategic positioning, goals, and measures for implementation
[ultimate_icon_list icon_size=”30″ icon_margin=”30″][ultimate_icon_list_item icon=”icomoon-icomoonfree-16×16-clock” icon_color=”#ffb536″ icon_style=”circle” icon_color_bg=”#1f365c”]

Project duration

[/ultimate_icon_list_item][/ultimate_icon_list]

  • 12 months

[ultimate_heading main_heading=”Other projects” alignment=”left”][/ultimate_heading]