Market positioning of a logistics service provider

No clear and shared picture within the organization of which industries and markets to invest in (investment proliferation)
Diverse, specific requirements and potentials in regional markets
Performance problems of key players

Europe-wide online-based customer segmentation and identification of needs involving approx. 1,200 customers from 14 countries and 12 market segments
Europe-wide market and competition analysis for 14 countries and 12 market segments
Determination of focus industries, strategic thrust of the countries and identification of key customer segments to achieve growth targets
Development of a strategy map with a clear definition of growth targets, market positioning, and relevant implementation levers
Definition of offering packages for target customer segments
Review and adaptation of the organizational structure
Development of an implementation and change management concept with several coordinated strategic initiatives
Empowerment of key players responsible for the initiatives
Development of indicators for a proactive effectiveness monitoring
Training of facilitators and development of a change network
Consulting in the planning and execution of the entire internal communication process that accompanies the implementation
Advising the Management Board and the responsible change manager

Definition of target markets (market segment-country mix)
Customized value propositions for target customer segments (validated by customer survey)
Vision and goals 2020
Further developed organizational structure
Strategy map with clear strategic positioning, goals, and measures for implementation

Company