These days customers expect more than simple transactions from their suppliers and partners. What counts is the type of relation you develop to your customers. The specific requirements and expectations however differ drastically between the customer segments.

In order to build successful customer relations you have to be perceptive toward the signals of your customers. With our successful concept Innovative Customer Segmentation (ICS) we are able to identify and validate the expectations of your existing and potential customers. We use smart online platforms and an Outside-In Viewpoint in order to generate critical market data. With this information we then invite you to a workshop where we work out customized value propositions, meaning individual packages for each customer segment.

The concept ICS strengthens and intensifies your customer relations, provides your organization with measurable competitive advantages, and thereby secures sustainable success.

Do you want to learn more?

Over the past years we developed a completely new Customer Segmentation concept, which sets us apart from the competition. If you are interested in learning more about the Innovative Customer Segmentation, simply use the following contact form to request free information. We will gladly present our concept, procedure and current practical examples in a personal online dialog.

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